Show Policies

Updated March 2025

Objective : To continue growing the WV - VA Division through event team sales, TLA development and fulfilling the potential of our current CSP’s and FSM’s.

OVERVIEW

This Document outlines the policies, requirements and procedures for joining and maintaining membership with the Titan Events team. It covers requirements for team membership, team rules, team structure and general policies.

To begin, all shows and events that occur within the Divisional lines belong to the Division first and foremost. The only way to have access to Events within the Division is through the Events Team. Being part of the team is a privilege with responsibilities and standards we agree to abide by. The Events program does NOT replace traditional demos or service calls but does offer several significant benefits :

➜ Stabilize people’s business by providing fresh leads and sales

➜ Receive the highest level training from members of Cutco’s Hall of Fame and Court of Honor

➜ Tie people into the larger divisional community

➜ Create opportunities to build up a base in new areas

Events are separated into FIVE area’s : Marketplace Events, Traditional Events, Mall Program, Key Events and Sales & Service Events.

Marketplace Events include smaller local Gun Shows, Farmer’s Markets, Trade Day Events and Single Day Festivals. All new team members are required to work multiple Marketplace Events so they can refine their scripts and approaches at less expensive shows. Everyone on the team is eligible to work Marketplace Events.

The majority of shows we work are Traditional Events. These include monthly market days, festivals, single day shows and weekend shows. Traditional Events are the backbone of the division. They provide business growth and training opportunities for younger sales reps and consistent sales and leads for veteran team members.

The Mall Program generally takes place during the fall/winter holiday season, between Black Friday and Christmas but can also take place during other holiday weekends throughout the year. The malls provide sales opportunities for sales reps as well as help reps generate additional local leads.

The Key Events group is designed to place the top-performing sales reps at the best shows. While Key Events represent a small percentage of the overall number of events we work, they do account for a significant percentage of our annual team sales. They include Home & Garden shows, State Fairs and other large Festivals. By focusing key people at these key events, CPO growth will be concentrated on these events driving significant growth for the team.

The Service & Sales Events program is designed to help reps service a higher volume of clients in areas where they have a concentrated customer base of more than 250 people within a 30-40 mile radius. Please contact the coordinator if you have a client base(s) that meet the qualifications mentioned above and you are interested in working a Service & Sales Event in those area(s).

All policies regarding attendance, punctuality, professionalism, behavior and customer complaints are consistent for every division of our team.

TEAM STRUCTURE and ROLES

Division Manager

The Division Manager sets the vision for the entire Divisional Organization. We work in partnership with them to strategically plan our campaign and yearly goals. The DVM supports the Coordinator to drive event sales in the territory and to recruit the best people to our team.

Division Events Coordinator

The Division Coordinator leads the Events team. They are charged with maximizing Event sales in the territory and creating opportunities for the team. They train new team members, handle disciplinary action and oversee Events Management.

Team Members

Everyone starts here. The team is the backbone of our Events Program. The Events Program helps Team Members stabilize their sales, generate new customers and network with the best talent in the state.

Becoming a Titan Events Team Member

TRAINING

Complete ALL tasks on the Titan Events Initial Training List
Attend official Coastal Events Team training (Must have 15K Career Sales to attend).
Purchase ALL items on the “Minimum Event Kit Checklist.”
Field train TWO full days at a booth event with an approved Team Member (Must have over $15K in Career Sales).
Field Training days must include at least one day with a set-up and one day with a tear-down.
Attend Titan Event Service Call Training.
Field train on two service calls or assist with a full day at a Sales or Service Event.

SALES REQUIREMENTS

20K career sales required to work events
Between 20K-50K career sales, reps may only work Marketplace Events
Regardless of Career Sales, all new team members must work at least two Marketplace Events
Reps above 50K in career sales may work any eligible events available

CHARGES/FEES/COSTS OF EVENTS TEAM

As members of the Events Team, all sales reps operate their own business. Like any business, there are associated costs with working events. Below are the charges, fees, and costs of being a member of the Events Team. The charges listed below will show up on commission statements as Show Costs (the actual show rent) and Overages (the daily fees, coordinator(s) pay, any booth fees, rental charges and supplies for events)

SHOW COSTS

- Covered by Cutco upfront but charged to reps in their commission following the event.

- Reps may split show charges into 7 weekly payments. When reporting stats from events the rep must include how they want their show split up or the show will be charged into 7 weeks if not reported.

- Costs for shows with multiple reps are split equally or prorated between reps based on shifts/hours worked.

- Show schedules are released within the first month or the month prior of each campaign. The schedule can also be released even earlier.

2. TEAM OVERAGES

- For each day worked at a traditional event, each rep is charged $10, overages cap at 3 days for each event for a max of $30. These fees cover team operating costs (Admin assistant pay, storage, booth supplies) or as the

DVMs/COs see fit.

- Any additional funds will go towards upgrades to the community owned booths and team activities as the DVMs/COs sees fit.

3. COORDINATOR(s) PAY

- The Division Events Coordinator(s) are charged with maximizing event sales in the territory and creating opportunities for team members. Their duties include (but are not limited to) training new team members, strategic planning with the DVMs, planning team meetings and team events, overseeing the booking of events and chargebacks, managing the show fund, and more.

- As compensation for their efforts the Coordinator(s) selects events before the rest of the team.

- They also receive 3% of booth sales. 1% is paid by the DVM, 1% by the DM/DVM of their home office, 1% by each team member.

- Team member 1% charge will run each week following the events worked.

4. BOOTH RENTAL: (Charges apply for lost or destroyed items)

- If a rep working an event does not own a booth, a Divisional Booth will be assigned for $10/shift.

- Booths include a list of every item in its contents, plus pictures of how the booth should be organized.

- For any Cutco item that is missing upon return of the booth kit, the borrowing rep must replace the item at 1⁄2 of its retail value.

- Other items that are lost or damaged (banners, tables, tents, etc) must be replaced at full cost.

- Reps are charged $20 if table cloths are not folded properly or returned dirty.

- When a booth renter acquires a booth before a show, it is his/her responsibility to inventory all booth contents before and after the show. They must return the kit in the same condition as it was lent out and note any damages done by previous renters. He/she must report any missing items or damages before the event to the Coordinator(s). Any costs will be charged to the previous booth renter.

These charges, fees, and costs are essential for the effective operation of the Events Team and are transparently outlined to ensure fairness and efficiency for all team members.

GENERAL RULES & REQUIREMENTS FOR TEAM MEMBERS

1. PUNCTUALITY

- Be on time to all meetings and shows.

- Set up events the day before when possible.

- Return loaned booths to storage within 24 hours (arrange pickup/drop off with owner or office)

- Show up 1-2 hours before the first day of show/set up day and 15 minutes early for subsequent days.

- Consequences for lateness

1st offense per campaign = email warning to the team member (Your DM and DVM will be copied on this)
2nd offense per campaign = $50 fine
3rd offense per campaign = $100 fine + loss of event
Late to meeting = $50 fine
Missing a shift = lose an event + possible suspension from team

2. WEEKLY REPORTING OF STATS

- The success of the Events program relies on accurate & real time data being collected for each event.

- All stats are due Tuesday by 10am immediately following the event.

- Stats are submitted via emailing Russell@aforevergift.com

- Stats include event name, division, event type, date worked, hours worked, number of orders, CPO, service calls collected and how many weeks you want your charges broken up over.(1-7 Weeks)

- Failure to submit stats by the deadline will result in the following, non-negotiable fines.

1st offense per campaign = $25 fine
2nd offense per campaign = $50 fine
3rd offense per campaign = $100 fine
4th offense per campaign = Loss of Event

3. PROFESSIONALISM, POSITIVITY, & RESPECT

- Respect fellow team members' personal values and boundaries.

- Avoid derogatory remarks or actions towards team members.

- Maintain a clean and presentable appearance.

- Foster open and constructive communication.

- Ensure prompt follow-up with customers.

- Uphold a positive influence within the division.

- Collaborate and work cohesively as a team.

- Implement proper customer rotation.

If it is your turn you are not on your phone, not sitting down, not distracted.
Be fully present and engaged, intentional with people passing the booth.
If your booth partner happens to see you not being up, engaging new clients, or ready when it is your turn the order of communication is as follows:

First contact: the rep who’s not up kindly reminds you that it is your turn and to make sure you’re ready
Second contact: they remind again and encourage you to not be sitting, on your phone, distracted
Third contact: they reach out to the coordinator(s) to let them know and at that point during the event have the ability to engage and bring other clients in and keep that particular turn for themselves vs. losing that potential sale.

- Remain sober; absolutely no drunkenness at the booth or during meetings.

- Prohibit the use of illegal drugs at the booth or during meetings.

4. CONSISTENT SALES OUTSIDE THE BOOTH

- Booth sales do not replace other areas of the business.

- Team members are expected to participate in activities outside the booth that create sales. (demos, service calls, marketing, business gifts)

- Team members are expected to hit minimum bonus every month ($5,000 CPO)

5. SERVICE STANDARD

- Team members are accountable for delivering consistent service to customers.

- This may include personal service calls, service events, or directing customers to Cutco directly.

- Maintain professional and consistent communication with customers.

6. CONTRIBUTION TO THE DIVISION

- Embrace a culture of giving back as a team.

- Availability to speak at conferences, division meetings, conference calls, and other scheduled events.

7. MARKETING AND ADVERTISING (FOR A TEAM MEMBERS)

- A Team member must provide consistent marketing to customers.

- Marketing should promote sales/attendance at key events.

- Marketing plans are discussed and reviewed at each Key Events meeting.

- 60 days out from the event plan is finalized and approved by coordinator(s).

- Failure to meet approved marketing standards can result in removal from the Key Event.

8. CONSISTENT FOCUS ON PROFESSIONAL GROWTH AND MASTERY OF SCRIPTS

- Utilize available resources such as scripts, audio, and video training.

- Watch Events Program Training Videos.

- Regular field training at Key Events.

- Scheduling Cross Training with other top performers in the company.

These rules and requirements ensure the success, professionalism, and positive working environment of the Events Team,

benefiting all team members collectively and individually.

EVENT SELECTION FOR TRADITIONAL EVENTS, MARKETPLACE EVENTS, AND MALLS

- Events are picked at the beginning or before each campaign. Events are selected for the next 8-12 weeks in advance. The Traditional Events team employs a ranking system to determine picking order. Team members must be present at the monthly meeting in order to select Events. During the meeting you must be in a professional setting and have your camera on at all times.

Team members are ranked on three criteria :

- Previous Year Sales

- Previous 4 Month Sales

- Previous Month Sales

- Average Shift Sales

- Hourly Sales Average

- Campaign Service Call/Service Event Sales

Based on those rankings, events are selected in the following order until all shifts are filled. The Divisional Coordinator(s) will already have their shifts selected prior to the meeting.

When picking Events each round you are picking an entire event (4 days or less.) This provides ownership by the reps for the entire event.

***Note: Due to cost & schedule, shifts for malls and events longer than 4 days (i.e. fairs/markets) may be assigned using a different format. These events may not be available to everyone on the team at the DVMs & Coordinator(s) discretion***

EVENT SELECTION FOR KEY EVENTS

Key Events are generally picked at our Leader's Group Meeting prior to the start of each campaign. Shifts and Events for the entire campaign are generally selected at this meeting. Team members must be present at the meeting in order to select shifts and Events. During the meeting you must be in a professional setting and have your camera on at all times. The Key Events team employs a similar

ranking system to determine picking order.

Members of the Key Events Team are ranked on three criteria :

- Previous 12 Month Sales Total Sales

- Previous 12 Month Sales Booth Sales within The Titan Division

- Previous 4 Months Sales

- Previous 4 Months Sales Booth Sales within The Titan Division

- Hourly Sales Average

- Campaign Service Call/Service Event Sales

Based on those rankings, shifts are selected in the following order until all shifts are filled. The Divisional Coordinator(s) will already have their shifts selected prior to the meeting.

When picking shifts each round you are picking one event 4 days or less. This provides ownership by the reps of the entire event.

*Certain Events will be considered Crown events and are invitation only. These events are determined at the start of each year by the Coordinator(s) and DVMs based on the events daily performance and growth potential. Shifts for these events may be assigned using a different format.

DISTINCTION FOR KEY EVENTS & HIGHER

We use an hourly breakdown to identify which events are considered key events. Traditional events are those that are doing less than these minimums set out below. They will have the opportunity to become Key Events based on growth.

Key Events :

- $500+/CPO per hour

- Must do a minimum of 5k CPO

- Minimum of 3 service events completed per year the previous year

- Minimum of 100,000 CPO Sold the previous year

- Must have a 1,750K day average or higher

- Must have a $350.00 average order at the booth

COMPLETE BOOTH OWNERSHIP

- must own a complete legacy cookware set

- must own a flatware chest with 6pc. Accessories

(Legacy Cookware Set = Accomplished Chef, Wok, 10 Qt Stock Pot, Griddle and 4 Qt Dutch Oven)

Crown Events :

- $700+/CPO per hour

- Must do a minimum of 10k CPO

- Minimum of 3 service events completed per year the previous year

- Minimum of 100,000 CPO Sold the previous year

- Must have 1,750K day average or higher

- Must have a $350.00 average order at the booth

COMPLETE BOOTH OWNERSHIP

- must own a complete legacy cookware set on display

- must own a flatware chest with 6pc. Accessories on display

- must have an Ultimate, Signature and Homemaker Set on display

(Legacy Cookware Set = Accomplished Chef, Wok, 10 Qt Stock Pot, Griddle and 4 Qt Dutch Oven)

Qualifications to work KEY EVENTS and CROWN EVENTS

ADDITIONAL POLICIES

ROTATION / TURNS

- At slower events, attention is paid to rotations, ensuring fairness and teamwork.

- When it is your turn, be engaging with people as they pass by. (eye contact & smile goes a long way)

- Interest created with a customer counts as a turn. (Card, cut, quote)

- If there is indication that there is no interest, then that does not count. (3 strike and then it counts as a turn)

- Leads, such as catalog requests or service calls, count as the next person's turn.

- Open communication among team members is crucial.

REP OF RECORD CREDIT

To be determined

CUSTOMER COMPLAINTS

- When a customer brings a minor complaint** about a Titan Events Team member, it is handled in the following manner:

- Rep must notify the Coordinator(s) immediately with customer’s name, info, and general complaint

- The Rep has 1 week to contact the customer with the complaint

- If the Rep does not contact the customer within 1 week, the rep taking the complaint will help the customer and get the CPO from the order.

- The rep loses credit for that customer. The customer is to be taken off the offending rep's database and with the company

- In case of any doubts/questions, contact the Events Coordinator(s)

**minor complaints include a mistake on an order, a rep not following up, or other general complaints. No one is perfect, and every team member at some point will have some minor complaints. Sharpening requests are not complaints - unless the customer claims to have reached out multiple times & received no response.

ORDER DISPUTES

- Any disputes regarding order credit should be promptly brought to the attention of the Divisional Events

Coordinator(s). In case of a dispute, the Coordinator(s) will arrange a call involving the concerned parties and will attempt to resolve the issue based on established policies and precedents. Team members are encouraged to make efforts to resolve such disputes among themselves, but they should not hesitate to involve the Coordinator(s) when necessary. Order disputes that involve the Coordinator(s) will be decided by the Division Manager or their designated representative.

NON-CUSTOMER RELATED ISSUES

- Disciplinary issues that are not specifically addressed in this document will be handled by the Divisional Events Coordinator(s). If there are issues or disputes involving the Events Coordinator(s), these will be resolved by the Division Manager. Disciplinary actions may include but are not limited to the following: loss of shifts, removal from the Key Events/Crown Events Group, financial penalties (as outlined in this document), suspension for a campaign, or, as a last resort, removal from the team.

FINDING NEW SHOWS

- Our divisions participate in over 100 shows throughout the year, but there are many more quality events available. When a team member identifies and proposes a new show to the team, they will have the first right of refusal to work at that event if it is booked. In the event that a new team member brings a new event to the team, there may be some limitations on the event due to budgetary constraints, but they will still have the opportunity to work. To submit a new event for booking, please email Russell@aforevergift.com with details about the show.

CPO TRANSFERS FOR INVITED GUESTS

- When guests are invited to work shows in the Titan Division, CPO will not be split 50/50 between their home office and the Titan Division unless stated otherwise. People who transfer into the division for one year or more will be considered full team members going forward, and 100% of CPO will stay within the Titan Division. Any other arrangements can only be made with DVM approval.

TEAM MEMBER STATUS

LOCAL TEAM MEMBERS

- Team members who reside in the Titan Division are considered “Local Team

Members” As long as minimum requirements are maintained - they are eligible to select shows (that they qualify for) and participate in all team activities. They are subject to all policies, rules, and standards laid out in this document.

- All sales transfers will be handled as laid out in this policy document.

TRANSPLANTS

- Transplants are people who have lived within the territory (as their primary residence) for more than 12

months and has been active on the team for at least three campaigns. As long as minimum requirements are maintained - (must also work 8 marketplace/traditional events) they are eligible to select shows and participate in all team activities. They are subject to all policies, rules, and standards laid out in the document as it pertains to sales within the Titan territory.

- Sales from Titan Events credited to transplants will not be transferred or split to any outside division, regardless of where their primary residence may currently be. If those conditions are not met, then the Transplant Rep’s presence on the Titan team will be terminated until agreements are in place to ensure that their sales are credited to the Titan Division.

GUESTS

- Guests are valued colleagues (who do not already have the status of “Transplants”) invited to work Key/Crown Events or Fairs/Malls within the Titan Division. While working events within the territory, they will be afforded all the rights and protections laid out within this policy document.. These rights will be limited to the event or time period they were invited to work within.

- To preserve the integrity of the client experience & meet the objective of maximizing sales at each event, the Coordinator(s) & Division Managers reserve the right to invite, at their own discretion, guests from outside the hosting divisions.

1. Guest List will be created by the coordinator(s) with feedback & insight from current Titan Leadership staff.

2. Guest invitations will not be made without DVM or RM approval in advance of the invitation.

3. Guests agree to align with all Titan divisions events team policy regardless of how their home division events team policy may differ.

4. Working a Titan event one year does not automatically guarantee a guest a future invitation.

- For guests working within Titan, CPO will not be split unless their current division requests a 50/50 with the division hosting the event. Invitations to guests are contingent on all Titan Fees and Coordinator(s) Compensation (on the rep and manager level) being agreed to by all parties.

*Variations from policy. Exceptions to policy may be made by the Divisional Events Coordinator(s) and/or DVM if warranted.